We're a small team, and honestly, we're building Zovo because we needed it ourselves. We were tired of having a day to spend in one of the best cities on earth and somehow ending up doing nothing with it. So we decided to fix that. Let us walk you through what Zovo is, why it exists, and why we're so genuinely excited about what's coming.
The problem with a day out in London
London is one of the best places on the planet to spend a day. It has 15,000 restaurants, 7,000 bars, and more galleries, gigs, markets and tucked-away corners than you could get through in a lifetime. That's the dream. It's also, weirdly, the problem.
When a city offers this much, choosing becomes the hard part. You've got the day. You want it to be good. So you start looking. You open one tab, then another, then ten more. An hour later the energy's gone, the afternoon's half over, and you end up doing the same safe thing you always do — something fine, close to home, nothing to remember.
We've all had that day. It's a quiet kind of disappointing. You didn't do anything wrong. There was just never an easy way to turn "I'm free today" into "right, here's exactly what to do."
We think the day off deserves better than 45 minutes of scrolling. We think it deserves the best the city has, picked for the mood you're in and the money you've got. That's the outlook we're building toward.
So, what is Zovo?
Zovo is an app that plans your day out for you. Not a wall of options to wade through. An actual plan — where to go, in what order, what it costs, and how to get from one place to the next.
You tell Zovo three things: how you're feeling, where you are, and what you're happy to spend. Zovo takes it from there. It reads your location, checks the live weather, looks at the time of day, and builds you a full day out from real venues with real prices. Then it hands you door-to-door directions for every stop, so you're never standing on a corner wondering which way to walk.
The whole thing takes about thirty seconds. That's the part we're proudest of. The effort disappears, and the good day is what's left over.
Zovo moods: pick a feeling, get a day
Here's the idea we're most excited about. Most apps make you choose by category — food here, drinks there, activities in another box. But that's not how a day out actually feels. You don't wake up wanting "category: museum." You wake up wanting a certain kind of day.
So Zovo starts with your mood. Pick one, and the whole day shapes itself around it. We're launching with five.
Treat yourself
It's been a long month and the wages have finally landed. Pay-Day builds you a day that feels like a reward — the restaurant you've been meaning to try, the experience worth booking, the night that earns the spend. When you want to push the boat out, this is the one.
Just the two of you
A first date, a tenth anniversary, or a Tuesday that needs rescuing. Date Night maps out somewhere with the right atmosphere, a table for two, and a second spot for when neither of you wants to call it yet.
Sorted for everyone
Keeping kids and grown-ups happy on the same day out is a proper art. Family Day finds places that work for every age, with prices that don't sting and walks that little legs can actually manage.
Feed your brain
Galleries, exhibitions, history, theatre. Culture Vulture pulls together the best of London's culture — including the free Tuesday entries and the small museums most people walk straight past.
Time that's all yours
A day to yourself is underrated. Solo Day plans somewhere you can go alone and feel completely at ease — a great coffee, an unhurried wander, a seat at the bar where you'd happily stay an hour.
Same three inputs every time. A completely different day every time. Rain rolling in at 4pm? Zovo already knew, and moved you indoors before you felt a drop. Changed your mind halfway through? One tap, different day. The plan bends to you, never the other way round.
Over 3,000 London venues, hand-picked
A mood is only as good as what sits behind it, so we built the library first. Right now we've got over 3,000 venues across London that we'd actually recommend — and we mean recommend. Not a giant database scraped off the web. 3,000 places that earned their spot, checked by people who care whether your day turns out brilliant.
The speakeasy almost nobody talks about. The bar that's been pouring since 1898. The gallery that's free on a Tuesday. The lunch that's genuinely worth £14, and the one that's worth £4. Every single one comes with the details that make a plan trustworthy: the name, the price, and exactly how to get there. No vague "a nice cocktail bar in Shoreditch" — we'll tell you it's the jazz spot on Old Street, cocktails from £14, and the quickest way to the door.
And London is only the beginning. It's the densest, most demanding leisure market in the UK. If Zovo works here, it works anywhere — so Manchester, Edinburgh and Barcelona are already on the map.
A brilliant day out on any budget
This is the part we care about most. A great day out isn't about how much you spend.
Tell Zovo you've got £20, and it builds you a brilliant £20 day. Not a stripped-back version of a better one — a real day out that happens to cost £20. The energy doesn't drop just because the number does. A £20 day gets exactly the same care as a £200 day.
We'll never make you feel like your budget is too small. The right budget is whatever you've got, and our whole job is to make it go further than you thought it could.
The friend who always knows
You know the one friend who always knows? Where to go on a Wednesday night. The place around the corner you've walked past a hundred times. The spot that's quiet now and won't be in a month. Most of us don't have that friend on speed dial.
That's exactly who we're building. A friend who knows the whole city, not just the three streets near their flat, and who's wide awake at 9am on a Saturday when you finally decide to make the day count. That's the heart of Zovo. Everything else is detail.
Common questions about Zovo
What is Zovo?
Zovo is an app that plans your day off in London around your budget and location. You answer three quick questions, and Zovo builds you a full day out — venues, prices and directions — in about thirty seconds.
How does Zovo work?
You tell Zovo how you feel, where you are, and what you want to spend. It uses your location, the live weather and the time of day to build a complete plan from over 3,000 hand-picked London venues, with door-to-door directions for every stop.
What are Zovo moods?
Moods are the starting point for your day. Instead of choosing by category, you pick a feeling. Zovo launches with five moods: Pay-Day, Date Night, Family Day, Culture Vulture and Solo Day.
How much does Zovo cost?
Zovo is free to start. A paid plan, for less than the price of a coffee a month, unlocks the full experience.
Which cities does Zovo cover?
Zovo is launching in London with over 3,000 hand-picked venues. Manchester, Edinburgh and Barcelona are next.
Your budget.
Your city. Let's go.
Zovo is launching in London. Be first through the door.
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